Project type:
Advertising | Graphic Design | Art Direction
Applications used:
Adobe InDesign | Adobe Illustrator
This direct mailing project's, during a creative and design internship at Ogilvy Amsterdam, goal is to sell Ford's personal vehicles and their benefits to fleet managers across the Netherlands for the second quarter of 2023. This was achieved by art directing and designing the chosen concept out of five that was presented to the client.
The concept (translated) is titled 'A Box Full of Benefits'. It is inspired by Uncommongoods 'the Box of Emotions' by giving it a twist to present all the benefits Ford presents through an interactive mail. The user is able to pull-out each individual card, carefully reading through all the information.
The project lead is creative director and copywriter, Henk Niewenhuis; art director and graphic designer, Olga Müstecalplioglu; and DTP designer Jan-Willem Kunnen.
