Project type:
Branding | Graphic Design | Illustration
Applications used:
Adobe Illustrator | Figma

Bumblefly Studios is the creative brand of Jasmine Yen Yi, the partner for this graduation project. The goal is to rebrand Bumblefly Studios with a new logo set, colour palette, typography, illustrations, and bridging it into a theoretical research about how colour shapes brand aesthetic and functionality.
The brand sells their own products through their digital website linked through Instagram, and physical fairs. Their popular products include sticker, sheets, acrylic pinks, tote bags, and ceramic products. Bumblefly Studios promotes cute yet functional products.

















