Project type:
Branding, Graphic Design, Illustration
Applications used:
Adobe Photoshop, Adobe Illustrator, Figma,
Bumblefly Studios, the creative brand of Jasmine Yen Yi, underwent a comprehensive rebrand that combined strategic research with playful, functional design. By exploring how colour shapes brand aesthetic and functionality, I developed a cohesive brand identity that included a new logo set, colour palette, typography, and illustrations, ensuring consistency across both digital and physical touchpoints.
The refreshed branding supports Bumblefly Studios’ range of cute yet functional products, which include stickers, sheets, acrylic pins, tote bags, and ceramic items. These products are sold via the brand’s digital website linked to Instagram as well as at physical fairs. The rebrand successfully balances charm and usability, giving the brand a distinct visual identity that reflects its personality while enhancing the customer experience across all platforms.
