Project Type:
Branding, Graphic Design, Illustration
Applications Used:
Adobe Illustrator, Adobe InDesign
From July to September 2023, Hillsong Netherlands launched their summer campaign with the goal of creating a brand identity that was fresh, fun, and colourful, while remaining clean and professional to reflect the church’s transition into a new building.
The campaign’s visual identity combined bold colours and playful illustrations, applied across a variety of printed materials including calendars, flyers, and foam boards. To reach a wider audience, the campaign also extended to digital channels, including Instagram Stories to showcase upcoming events, plasma screens, and the church website, providing a cohesive and welcoming experience for both new and returning members.
By balancing playful creativity with professional execution, the campaign successfully captured the joyful, inviting spirit of Hillsong, creating a vibrant and unified identity across both physical and digital touchpoints.
