Project Type:
Content Creation, Video Production & Editing, Motion Graphics, Social Media Management
Applications Used:
Adobe Premiere Pro, Adobe After Effects, Figma, Instagram, TikTok
Over a six-month period, I helped drive top engagement and reach for Swapfiets by scripting, ideating, shooting, and editing fun, captivating content for their social media platforms, including Instagram, TikTok, and YouTube Shorts, publishing three times per week. Each piece of content was designed to resonate with the audience while reflecting Swapfiets’ playful and approachable brand identity.
Collaborating closely with digital content creator Clément Rebouillat, creative intern Stevina Aurora Romswinckel, and social media manager Kim van der Velden, we developed content that balanced creativity with strategy. My contributions spanned concept development, visual storytelling, and post-production, ensuring each post maximized engagement potential.
The results speak for themselves: in six months, Swapfiets achieved 462,000 organic views on Instagram and 394,000 on TikTok, surpassing the platform average by over 21%. Across 69 posts, we generated up to 19,000 interactions, and drove 18,900+ users from socials to Swapfiets’ website, increasing traffic by 122%. This project demonstrates how cohesive storytelling, playful visuals, and strategic posting can translate into meaningful audience engagement and measurable growth.
The VIRAL 🔥 carousel post about Swapfiets Brand Original Story:
On Instagram, reached 17,600 people. On TikTok, up to 195,000 views organically.
Around 6,000 total interactions across platforms.
Over 6.4% total engagement against the average 2.6%