Project Type
Graphic Design, Art Direction
Applications Used
Figma, Adobe Photoshop
Design monthly newsletters that are emailed to Swapfiets members to let them know about any discounts, partnerships, check-ups and more that they can benefit from with their subscription.
These newsletters were sent to around 24,000 members.
An average of 57% opened these emails which is above the industry's average.
As these specific newsletters were part of the Winter Campaign, 50.3% of the people clicked the CTA about winter checkups.
As the graphic designer, I was involved in the overall art direction and formatting of the newsletter. Each month there are different topics to cover from. In collaboration with creative copywriter, Susan Dalstra, I select imagery that illustrate the text so viewers can visualise what they're reading about and create a more engaging piece.
Extra winter checkup segment
Swapfiets x Rainkiss partnership banner GIF
October Newsletter
Open rate of 59% from 24,500 members.
Top performing click-through segments:
Winter checkup at 35.3%
Swapfiets x Rainkiss partnership at 37.4%
Hero banner reflecting the Winter Campaign landing page
Design format about what the winter checkup includes
November Newsletter
Open rate of 57% from 24,900 members.
Top performing click-through segments:
Winter checkup at 73.4%
Socials shoutout about 'The Origins of Swapfiets' at 2.7%
December Newsletter
Open rate of 55% from 24,500 members.
Top performing click-through segments:
Winter checkup at 42.3%
Swapfiets vacancies at 16.8%