Project Type
Graphic Design, Art Direction
Applications Used
Figma, Adobe Photoshop
As the graphic designer for Swapfiets’ monthly newsletters, I helped create engaging, informative content sent to around 24,000 members, keeping them updated on discounts, partnerships, seasonal check-ups, and other subscription benefits. Each month, I collaborated with creative copywriter Susan Dalstra to select imagery that illustrated the text, helping readers visualize and connect with the information.
My responsibilities included overall art direction, layout design, and formatting, ensuring that each newsletter was visually cohesive and aligned with Swapfiets’ brand identity.
During the Winter Campaign, these newsletters achieved an average open rate of 57%, above the industry standard, with 50.3% of recipients clicking the CTA for winter checkups. By combining thoughtful design, clear communication, and engaging visuals, the newsletters successfully enhanced member engagement while driving traffic and interaction across the brand’s digital channels.
October Newsletter
Sent to 24,500 members with an impressive 59% open rate.
Most clicked segments:
Winter Checkup: 35.3%
Swapfiets x Rainkiss Partnership: 37.4%
Extra winter checkup segment
Swapfiets x Rainkiss partnership banner GIF
November Newsletter
Reached 24,900 members, achieving a 57% open rate.
Most engaging content:
Winter Checkup: 73.4% (huge spike!)
Social Shoutout – ‘The Origins of Swapfiets’: 2.7%
Hero banner reflecting the Winter Campaign landing page
Design format about what the winter checkup includes
December Newsletter
Sent to 24,500 members with a 55% open rate.
Top-performing segments:
Winter Checkup: 42.3%
Swapfiets Vacancies: 16.8%
Swapfiets take on 'Spotify Wrapped' by reformatting the socials version
Recruitment hero banner