Project type:
Art Direction, Graphic Design, Illustration
Applications used:
Adobe Photoshop, Adobe Illustrator, Adobe Firefly
Time is often considered an intangible and complex concept, quietly shaping our lives in ways we don’t always recognize. Time Feels Like_ explores this idea by materializing the subjective experience of time through a series of six posters, each reflecting the perspectives of Gen Z students.
The project combines AI-generated imagery using Adobe Firefly, hand-drawn doodles, and contemporary colour trends to create visually striking posters that invite viewers to pause, reflect, and engage in conversation about their relationship with time. By presenting these posters both publicly and in more private settings, the work encourages collective reflection and personal contemplation, making a complex, invisible force tangible and relatable.
