Project type:
Art Direction, Graphic Design, Branding
Applications used:
Adobe Photoshop, Adobe Illustrator
During my internship, I took on the brief to redesign Vodafone’s “Together We Can” campaign with the aim of making it more appealing to younger audiences. While the campaign had strict guidelines around fonts and colours, the challenge was to push the visual boundaries beyond the brand’s usual executions without altering these core elements.
The process began with research into youth-oriented design trends and identifying visual strategies that could make the campaign feel fresh, energetic, and relatable. I explored typography treatments, layout structures, imagery styles, and graphic motifs that injected playfulness and boldness while staying within Vodafone’s established brand identity. The goal was to create a visual language that felt contemporary and vibrant, offering audiences a version of the brand they don’t typically see.
The final execution delivers a bold, modern reinterpretation of “Together We Can” that resonates with younger viewers, while remaining recognisable and consistent with Vodafone’s brand. By carefully balancing innovation and brand integrity, the redesign demonstrates how established campaigns can be refreshed to reach new audiences and generate engagement.
